Walmart Reseller Program (How It Works, Fees + More)

Walmart is one of the largest companies in the world and has an almost unlimited budget to design and develop their website. Walmart has the money to make their website more attractive and visible to their customers.

 And it’s not just Walmart benefitting from the massive influx of cyber traffic, Walmart third party sellers has staked their claim in the Walmart Marketplace via the Walmart reseller program.

The Walmart reseller program is a program that Walmart runs that allows you to have your own store in Walmart. You go through Walmart and build up your store, you do all the marketing, and you sell Walmart products. But you are also bound by their rules and their restrictions.

What Is The Walmart Reseller Program In 2022?

The [company name] reseller program allows third-party sellers to list their products on You’ll have to pass a background check, however, and only make a profit on sales made through Walmart’s website or mobile apps.

To learn more about becoming a [company name] reseller, go to [link].

To learn more about how to become a seller and how much it costs to sell items, along with some reasons your Seller account might get suspended, see your complete guide below.

What Is A Walmart Marketplace Seller?

The best, most trustworthy, and highest quality items at the best prices. We’ve chosen carefully to include only items that we’ve vetted and verified.

For customers, this means that items are safe, and you can sell with confidence.

Walmart has been known to use “buy box” promotions to attract shoppers to its website and push customers toward their own sellers. These promotions are similar to Amazon’s “buy box” promotions.

Is It Hard To Become A Walmart Seller?

The two are similar with respect to earning potential. It’s a matter of how much traffic you drive.
You need to be prepared for a different customer base that will see your product from a different perspective.
You will need to know your audience and how to use your product.
There is some competition in the marketplace. You will probably need to do some research and do your own marketing.

In regards to Walmart – Zentail thinks that it is more difficult and they do look a lot more picky.

They should have a bachelor of science degree;
They should have a minimum of four years of experience in the field of business, finance, or management;
They should have an advanced understanding of accounting, marketing, and finance;
They should be proficient in Microsoft Office software applications;
They should be proficient in verbal and written communications;
They should be proficient in foreign languages; and
They should have a thorough understanding of the culture, economics, and laws of the country.

If you are a total newbie to ecommerce and want to buy from Walmart, then the Walmart Marketplace may not be the best place to start.

We found some information about the more stringent requirements Walmart looks for in Marketplace sellers. To get listed on the site and to sell your products, you need to follow the instructions.

How Do You Become A Seller On The Walmart Marketplace?

If you have a fantastic, unique product and a trustworthy history of positive ecommerce experience, here’s how you can get started on the Walmart Marketplace!

To start your business, you need a U.S. Tax ID number, a W9, an EIN or an W8 and a letter from the Department of Treasury that shows your past history of compliance.

Walmart doesn’t want to get into a situation like Target. They need you to give them all the information ahead of time. Also they need their customers to order online and not be stuck in a local store.

There are some initial requirements for the paper. Make sure you have all the materials ready.

How Long Does It Take To Get Approved To Sell On Walmart?

Selling on Amazon requires you to be a merchant of at least $100. If you are not familiar with the Amazon marketplace, you can try other places such as eBay.

Walmart doesn’t want people selling on their marketplace that aren’t serious and professional.

If you do get approved however, make sure that you don’t miss out on the opportunities that come along with the job. You will also have to start signing documents and onboarding your stock.

All the products will still be listed on, but there will be new categories for Amazon Direct.

What Does Walmart Charge To Sell?

Since there is no fee to sell on Walmart’s marketplace, you would need to make a profit on your own products.

Instead of paying Walmart directly, you sell stuff (and get a little kickback) and Walmart pays you.

The percentage of the final price that Amazon takes is called the commission. It is usually 15 or 20 percent, but it can vary.

Can You Sell Used Items On Walmart Marketplace?

The Walmart Marketplace isn’t really similar to eBay because you can’t sell your used items.

According to the seller, the product listed is prohibited through, and you must confirm that the product is authentic to buy this item.

Thank you for your understanding.

The only exceptions are if you are getting a refurbished item and the refurbished item comes with a guarantee.

Can You Sell Handmade Items On Walmart Marketplace?

In the Walmart Marketplace, you can only sell items that you have made and items that you have bought or inherited. You can’t sell items that you have made from thrifting, vintage, or consignment stores.

Some of the goods from Etsy are of the vintage.

Does Walmart Take Returns From Third-Party Sellers?

Walmart merely serves as the platform for thousands of online sellers.

The other thing to know about using FBA is that you need to make sure that you are selling your products through a reputable company or company with a name you can trust.

In the event, that your shop does return goods, it is not in any way in the position to accept returns from Walmart.

You can’t charge extra to take returns
You can’t charge returns to a seller’s account – it has to be to the account of the customer
You can’t do anything that would give a buyer an unfair advantage over another buyer.

There are a few exceptions to the Marketplace’s full standard returns policy. There are some special returns, which are detailed in the link I just gave you.

Why Did Your Walmart Seller Account Get Suspended?

Marketplace accounts can be suspended for various reasons, such as:

spammer, bot, market manipulation.

For more on Walmart Pay, check out our blog post on how to check your Walmart pay balance and our review of Walmart pay that explains how and when you might use the feature.


The responsibility of a Walmart authorized reseller comes with great expectations as you sell as a Walmart authorized reseller, but with millions of unique visitors to the site, there is a good chance for you to bring in a lot of sales.

If you have a successful online business with great customer service, you may be able to make a lot of money from the Marketplace.

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About the author

I have always been a shopaholic. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. - Caitlyn Johnson

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