23 Biggest Amazon Competitors (your Full Guide)

The company started making a name for themselves by having their own marketplace and by offering a variety of services.

For starters, Alibaba owns a global eCommerce platform called AliExpress. It allows retailers to sell to customers in China, India, South Korea, and the United States, with each region having a different pricing model.
Alibaba also offers other services through the company’s Taobao platform.

Zalando is another well-known online shopping platform.

Amazon Competitors In 2022

Amazon is currently the world’s largest retailer but has strong competition from other retailers. Their global presence is huge and they dominate most of their sector. There are many competitors in streaming services and assistants. Amazon is also competing in audio and video streaming with Netflix, Spotify, etc.

Now, let’s find out how well the Amazon competitors do in comparison to the market leader, Amazon.
You’ll also learn which business verticals the competitors are in.

1. Target

Target is a rival to Amazon and is a retailer that sells everything from cosmetics to appliances, clothing, and groceries.

T-shirts, sweatshirts, hoodies, jackets, accessories, and more. Target even has a “Girls’ Night Out” sale on select items, including the top, below.

They also offer competitive prices on many of their items which can be comparable to Amazon.

2. Walmart

Walmart is no stranger to being a competitive player against Amazon, since it’s known for being the biggest retailer globally.

Walmart competes with Amazon on many levels and it’s also a huge retailer with over 10,500 stores worldwide.

* Home Textile: The world’s largest company in making and selling textiles. Its products include: bedding, carpet, curtains, home furnishings, and towels, to name but a few.

3. eBay

eBay is an online auction site that allows shoppers to bid on items from all over the world. It is said to be the most popular auction site on the internet.

In 2020, eBay continued to grow and was successful as more people preferred to shop online for products instead of having to hunt for them somewhere else.

4. Rakuten

The company has over 70 million active users, and it’s one of the world biggest tech companies. Not only that, but they’ve got a huge number of employees, too: over 600,000!

Rakuten also added ten million new members to their network. This led to Rakuten earning 1.46 trillion yen in revenue.

Rakuten can buy customers and make sales from them, which is an excellent way to take some business from Amazon.

5, Otto

Otto is a retail eCommerce company that provides customers with access to an infinite selection of products.

Otto has a huge store to choose from and you can find anything you want.

Otto has reported a 10 billion euros in revenue which is a huge amount, and makes Otto the leading competitor to Amazon in the eCommerce sector.

6. Alibaba

Alibaba.com is a very popular online shopping and e-commerce marketplace that covers everything from home furniture to electronics.

It’s a competitor to eBay because if you’ll remember back to the early days of eBay, it was mainly a listing site and a shopping site.

Alibaba surpassed $109 billion in revenue for 2020. This is a significant decrease from Amazon, but it’s still one of the biggest online retailers worldwide in the world today.

7. Home Depot

Home Depot has over 2,296 stores worldwide including international locations in Mexico, China and Canada. The company is now the largest home improvement retailer in the United States and the second largest U.S. home improvement retailer, behind Lowe’s.

For 2020, Home Depot had revenue of $110.225 billion and it is the most convenient store to purchase home improvement products online.

8. Kroger

Kroger is a very large supermarket chain and has 3,000 locations in the United States. They also have online ordering and delivery services.

Kroger’s revenues have been growing due to its expanding delivery services and offering customers more ways to shop.

9. Costco

Costco is a competitor to Amazon since you can buy items in bulk from one of the warehouse clubs and have them shipped to your home.

Over $250 billion in sales annually

Over 60,000 employees

Over 300 stores

If you’re a Costco fan, you’re in luck!

They just keep on growing all over the US and the World. Their business model is working very well.

10. Best Buy

For those wondering whether you need to go to a store or not, Best Buy is one of the best places to shop because of its online store, which offers the same products as in-store.

Best Buy also has an excellent selection of tablets, including the Apple iPad, and offers free returns to customers.

It is expected that the company’s revenue will increase by 10 percent this year.

11. JD

The Jingdon website was in the Chinese market and was very popular around the world.

This is where you can order some foods, especially if you are at home, or if you are on a business trip.

It can be compared to Amazon in that it has high-tech services that use drones and has branched out into sectors like health care.

JD doesn’t have their own logistics and they don’t have warehouses but they do have their own delivery system and they own the delivery fleet.

JD.com is currently growing faster than Amazon and other e-commerce companies. It’s also competing with Amazon, but it’s also bigger than Amazon.

12. Sam’s Club

Costco is a wholesale retailer with low prices and lots of stuff at lower prices than traditional retail stores.

Sam’s Club is an online marketplace of retail products and services. It serves customers in the Midwest and Southern United States. The company’s headquarters are located in Bentonville, Arkansas.

Sam’s Club has 600 locations worldwide and is going to be a $60 billion company in 2020.

13. Flipkart

Flipkart is an online retailer from India, it is a very big online retailer in that country, and it offers lower prices than Amazon.

Flipkart is now expanding its portfolio of products and services globally to reach out to customers in countries like China, Russia and Germany as well.

Lastly, Flipkart success has shown as they made $346 billion in 2020. Which is also a successful competitor to the likes of Amazon.

14. Facebook

This eCommerce website is a well-known and popular platform used by millions of people to buy goods, usually from private sellers.

If you’re looking to buy or sell something without the hassle of going to a store, you’ll find that Facebook Marketplace is a good place to do it.

Facebook’s Marketplace now has more than one billion users and it’s becoming a competitor to Amazon when purchasing items.

15. Newegg

The electronic goods and gadgets online store, Newegg is an online store for electronic products at low prices so it is similar to Amazon in this regard.

If you’re looking for more than what you can get from eBay, then Newegg provides you with all the components for devices like tablets, laptops, and desktop computers.

Newegg made $2.11 billion in revenue, which was decent for an online retailer of electronic goods.

16. Overstock

Overstock has about anything you can imagine. There’s no competition for that, so it is the best choice for many people.

So you think Overstock is better than Amazon for finding the lowest price.

Overstock has shown the strength and power of being able to be an online retail store that is a leader in the online eCommerce industry with more than 20 years in the business.

17. Shopify

If you have a business which involves selling and buy merchandise, then you can make your online store using this tool.

Through Shopify’s App store you can buy items from sellers worldwide and can provide drop shipping to customers. This gives it a competitive edge over Amazon.

And here, you can have your customers buy a product in your store through the app, and you can also pay them through the app.
And, after they pay you, you can send them a receipt.

18. Netflix

Amazon released its own streaming product, “Amazon Prime Video,” which competes directly with Netflix.

The streaming giant has 213 million subscribers worldwide and it is the only company to reach that target.

Netflix has had a great brand in streaming online videos, and a report says Netflix is one of the biggest internet companies in the world.

19. Disney+

A rival to Amazon Prime Video is Disney+. It has been growing up in numbers and has a strong platform that it can exploit.

Also, Disney+ is one of the leading services that parents purchase for their children as they carry all of the popular Disney movies that children want to see.

Disney+ has a great deal of brand recognition and has established a loyal following online, a few years later they finally get off the ground in the US market.

20. Apple Music

Apple has more than twice as many subscribers as iTunes, and more than 30 percent of Android subscribers are using Apple Music.

Apple Music revenue grew almost 50% in the fiscal year 2020 to $4.1 billion, which shows that the Apple Music streaming service is here to stay and Amazon needs to compete to win in this category.

21. Spotify

Spotify has over 172 millions subscribers and generated a revenue of $7.88 billion in 2020.

Spotify has a pretty big advantage over the others and it’s music and entertainment at its core, and there are a lot of artists that people love.

22. Google Assistant

Google Assistant is a top competitor to Amazon Alexa regarding digital assistants, in order to compete with Amazon Alexa, it was installed on more than one billion devices worldwide.

The site can be found in over 90 countries and has more than 565 million monthly users. It offers more than 30 different languages.

It’s not even close to Google Assistant because it has only been connected to 100 million devices.

23. Siri (Apple)

When I say “Siri”, I’m not referring to Apple’s digital assistant. I’m referring to the company’s name.

It takes advantage of your iPhone’s data plans. It has over a billion users because people find it’s easy to use and Siri shows it’s better than Amazon Alexa.

To find out more about Amazon, you can see, how much they sell at Amazon, and who their targeted audience is.


Amazon has a lot of competitors who include companies in the eCommerce sector, companies that offer streaming services and even digital assistants.

The competition with Amazon is all over the world, which is the reason why so many international companies use eBay, Otto, Newegg, Target, Walmart, Home Depot, and JD as their platforms to sell.

Additional information is available including the location of the website and information about what products are being sold.

The tech giants are also expected to face intense competition from each other. Google and Amazon are expected to battle for the cloud computing market from cloud giants Microsoft and Salesforce.

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About the author

I have always been a shopaholic. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. - Caitlyn Johnson

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