What Is Ungated On Amazon? (all You Need Know)

No matter what you think of Amazon, one thing is certain: they know how to pick a product that’s going to sell. Amazon’s continued success is largely due to a number of smart moves that the company continues to make. But one of the biggest challenges for Amazon is convincing businesses to use its cloud.

Whether you are a regular Amazon shopper or a new e-commerce seller, you may be wondering what is ungated on Amazon. So I did some research, and here is what I learned!

What Is Ungated on Amazon In 2022?

While there is ungated on Amazon, sellers who have full approval to sell products commonly restricted on Amazon in 2022, such as products and services that are no longer restricted, won’t be able to take advantage of the full benefits of being a ungated seller until 2023.

There are three main categories of items on Amazon:

Gated: Items that require approval by Amazon before selling are gated.

Ungated: Items that do not require Amazon’s approval are ungated.

Inactive: Items that have been flagged as inactive are not available for direct purchase even if they are ungated.

What Are Gated Categories on Amazon?

Products that fall into a restricted category have to go through a process of approval before they’re featured on Amazon.

Amazon decides what categories are allowed and what categories cannot be sold on the site.

These decisions are usually based on the possibility of misleading sales or poor quality products.

Amazon takes extra care to ensure that sellers who sell medical products meet quality standards before selling in a gated category.

 Amazon has a few categories like Amazon Basics,Amazon Devices,Amazon Games,Amazon Music,Amazon Video,Amazon Books and one that is brand new, AmazonBasics.

Toys and games are often very good selling categories during the holidays.

It is also interesting to notice that while Amazon is a large store and has a wide range, it is not easy to find something you want.

There are no restrictions on the importation of any health products, except those that are gated, i.e., products that are restricted because they are dangerous, toxic, addictive, etc.

Both the over the counter and topical brands have to get approval from the Food and Drug Administration (FDA) before marketing it. Some products have failed to get FDA approval and have been banned.

How Can a Category Get Ungated on Amazon?

If you see that your account is being gated, there really is no need to worry about it too much, as you probably know your listings are categorized into a gated category.

When you submit the request for approval, you need to ask for permission from your Professional Seller account and explain the reasons.

Start by checking your account status to verify its security.
If the account is locked or blocked, you have to follow the steps given in our instructions.
If the account is not locked, then create a support ticket by filling out the form available on our contact page.
The support team will investigate the ticket and will be in touch with you soon.

You can see which categories Amazon requires information from.

As the seller would not see this item before the end of the auction, it would not be possible to negotiate for a lower price.

How Long Does It Take to Be Ungated on Amazon?

But, as a general rule, if you have not had a significant number of sales or offers, you will need to wait for a few weeks to a month, and often longer, to be approved.

Depending on the item, many sellers get a response within a few hours, sometimes even less than 24 hours.

However, Amazon is notorious for being a little slow when responding back to customer’s responses.

If there are enough applications in the queue you might be able to get in soon, but there is no telling if Amazon will reach out for the next wave of applicants, or if they will choose to go with the applications from the queue.

Experience is a big factor when it comes to being a successful lawyer. It matters for all of the work that you do, even when it’s not directly related to your work as a lawyer.

For example, in the fine arts category, sellers must show three years of experience in the business, whereas in the medical products category, sellers must show proof of FDA approval and adhere to strict guidelines.

It’s the same as any other service, so it will have a backlog in case they don’t have enough employees to respond to the requests.

A refurbished product will be refurbishing a product as opposed to an entirely new product for the exact same.

Unfortunately, most of the things you want to do to improve your Alexa skills are dependent on approval by Amazon.

If you’re interested in the Kindle Unlimited category Amazon has designated “Fiction,” you’ll have to wait a while because the Kindle Unlimited site is currently limited to books with a U.S. publisher. Amazon already has a U.S. Fiction category, but until Amazon opens the Kindle Unlimited site, you’ll be limited to getting books from U.S. publishers.

Read our post on what is Amazon Cognito, which you can use for your website with your orders, to store customers details and to know more about their orders.


If you see “ungated” in front of the price or quality of an item on Amazon, it means the item is not restricted, and you can list it.

Brands will require sellers to go through a “gatekeeper” who will review the inventory, as well as the brand’s reputation and reputation of the seller itself.

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About the author

I have always been a shopaholic. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. - Caitlyn Johnson

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