What Is Amazon Referral Fee? (All You Need To Know)

There are over 20 million Amazon sellers with an additional 50 million shoppers regularly buying from Amazon sellers. Amazon is a global platform, and it’s this fact that makes it so attractive to sellers.

This means that Amazon Marketplace is the second-largest business exchange worldwide after Alibaba.

People from all over the world and even the country of United States are becoming interested in Bitcoin.

If you purchase products through Amazon, Amazon gets a commission on your purchases. Although it is not a huge percentage of the price of the item, it adds up.

What Is Amazon Referral Fee In 2022?

To refer is to direct a person or thing to someone or something else. For example, one may refer a client to a lawyer. Other examples include referring a book to a reader, or a referral fee to Amazon. You may refer a customer to another vendor.

If you want to know more about the details of the referral fees that companies have to pay on Amazon, including the amounts that various companies pay, the typical fee amount for popular products, and how much it costs to sell on Amazon, continue reading our comprehensive guide!

What Are Referral Fees For?

It makes sense that Amazon would demand a commission fee. First, you have to bring people to their site and convince them to buy something. This is a commission because you are getting paid for your customer buying the product.

If your listings aren’t appearing in search results and recommendations, it may be because of a few things:
Your product listing isn’t optimized.
Your product is out of stock.
Or you haven’t entered a lot of positive reviews.
To keep your listings on Amazon, make sure you:
Add products to your listings.

The Amazon Marketplace is a great place for anyone to start their own business. The platform is a great opportunity for you to make money while also helping provide jobs for other people.

A referral fee is added to a purchase when someone buys something from you. This fee is based on a set price, or the total cost of the sale.

But the practice of getting paid referral fees for the sales that you make is very controversial and could lead to antitrust cases, as more and more online companies compete for users and traffic. Amazon and other big-name companies could get into legal trouble, as they use the tactic to boost their revenue.

Amazon is a popular e-commerce retailer and the company has grown in value in recent years, largely because of its referral program.

How Much Are Amazon Referral Fees?

Amazon gets a kickback for referring shoppers to Amazon, but this isn’t a huge source of revenue.

Each item listed in the Amazon Marketplace is charged a referral fee that’s calculated based on what percentage of the item’s sales price it represents (based on the Amazon Marketplace’s fee structure). For example, if a listing is priced for $10, and the referrer earns $4, they earn $6 on a successful referral.

* The commission on Marketplace transactions is a flat rate, no matter what the seller lists the item for.
Marketplace sellers always get this fee no matter what.
* For referral fees, the payment is calculated as a percentage of the order value. A lower price will get a higher percentage.

**Note:** If you sell only physical or digital products on the store, you don’t actually list it on the Marketplace, so you don’t get referral fees.

If you are interested in selling on Amazon, be sure to keep in mind that the referral fee minimum is $0.30, and the referral fee percentage is usually higher so that is charged instead.

* 10-30%: Advertising, marketing, promotion
* 30-50%: Website design and development, content, search engine optimization, etc.
* 50-90%: Social media management, customer service, support, etc.
* 90%: Translations, content, etc.

However there are some general categories of referral fees that a seller can expect to pay when you refer business to Amazon based on the details of your items.

There are two distinct referral fees: A base fee and a performance fee. The base fee is the minimum fee at which Amazon will pay for your referral. The performance fee is the maximum amount you’ll get paid for a successful transaction.

So, you can earn up to $30 per sale. If you were to write one article about Amazon’s referral program and another about how to find products, you can expect to get $15 in commission per sale that is generated by the Amazon affiliate program. Of course, you’ll need to pay for that article as well.

Another thing to consider is that Amazon takes a split fee of up to a certain percentage, meaning that Amazon takes a percentage of the fee for the top percentage of the sale, and a smaller percentage as the sale escalates. This is a lot less common now, though.

One of the big differences between the two platforms is that the referral fee for Amazon is a flat rate. It’s the same rate on all items. In the case of Etsy, there is a small fee for items that are at the top of the fee schedule, and a higher fee for items that are at the bottom of the fee schedule. You often pay more to sell an item on Etsy than on Amazon.

If you are a jewelry lover, you must visit the store. The store is very luxurious with a collection of many exquisite items. The prices are really good but if you have a lot of cash, you can spend more than your budget.

What Are Amazon Seller Fees?

Since the Amazon FBA fees are charged on every item that is sold on Amazon, and the other fees like shipping are already calculated into the cost of the item, it is not a good idea to sell a T-Shirt to Amazon, and then have it come back to you with a referral fee. You must find new customers that will buy your products.

In addition to this, you’ll pay a set monthly fee based on the number of users you have.

* This includes both the Free and Premium plans.

Fulfillment fees include listing fees, seller fees, and Amazon fees and vary depending on the seller’s fulfillment method.

There are two types of fees applied. One, the fixed $1.80 per media product sold. The second, the fixed $1.80 per referral. The closing fee is taken out first before the referral fee is applied.

As far as closing fees go, they only apply to the media category, including items like computer games, software, books, videos, DVDs, Blu-ray discs, and gaming consoles.

There are a few more things to keep in mind when you start your ad campaign. For starters, you can only have one campaign running at a time. And you can’t modify or delete an active campaign. You can only have up to 30 campaigns running at a time.

The [Paraphrase]. Amazon is a huge e-commerce platform that has been around for years. As a marketplace it provides a platform for merchants and sellers to reach a global audience.


Almost 2 million small and medium-sized business are selling on Amazon Marketplace which is going to continue growing in coming years along with the rest of Amazon.

If you’re thinking about joining as a third-party seller, you should take into consideration the referral fees, as this is like Amazon’s commission for bringing buyers and sellers together.

You must take into account the cost of the item, the shipping and handling, the profit margin, and the sales commission/commission.

It would be better for sellers to sell items that have a low referral fee associated with them, as that would save them money overall on their sales.

Sellers don’t have to charge referral fees.

To calculate the referral fee, you multiply the monthly rate by the total number of referrals to get the annual fee.

Here’s a link to the Amazon Seller Pricing page if you want to learn about the other ways Amazon makes money off of you.

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About the author

I have always been a shopaholic. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. - Caitlyn Johnson

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