Social Media presence has become one of the most important definitions of your marketing success. With social media platforms like Facebook, Instagram, and LinkedIn, you get a much wider customer reach.
But at the same time, you need to constantly monitor what other people think of you. Sometimes people praise and chide you by tagging you. But sometimes, they do it without tagging you. You need to use social media tools to know what others think of you.
In this article, we are going to discuss the top social media monitoring tool that will be helpful for your business.
Top Social Media Monitoring Tools
Many social media monitoring tools are available, but we are discussing some of the most effective ones for you. Let us know more about them in this section.
Hootsuite is an all-inclusive social media management tool. It does a great deal of work, starting from scheduling your posts and analyzing and monitoring.
With this tool, you can set up streams of unlimited streams of social media content that are based on the selected keywords, hashtags, and locations. This is important from the point of view of your monitoring activities.
2. Sprout Social
Sprout Social is an intelligent and real-time social media monitoring tool. With this tool, you can track all the engagements apart from just monitoring. With the features, you also track particular keywords on Instagram.
The best thing is that if somebody talks about your company by not tagging you, even then, you get to know what people talk of you.
This platform is supported by Facebook, Twitter, and Google +. Therefore clearly, you are going to get the advantage of tracking all that involves your company.
Talking about the price, you can get it at three different prices,$99 a month, $149 a month, and $249 per month. The services that you get with the investment will make you feel you get your money’s worth.
If you feel that the budget is a bit high for you, you have other options. You can download the free social media management tools from The Pirate Bay.
Sometimes you search for an all-inclusive tool that can handle activities like scheduling, monitoring, engagement, and analytics features. Again, this is important from the point of view of business relations.
You could bank on the AgoraPulse. With this monitoring tool, you are able to search for keywords, URLs, and handles on Twitter. With this one, you can monitor the comments posted on Facebook. This is one great advantage that you get here.
The tool is available in two versions, the free and paid versions. With paid versions, you are getting the service by spending around$159 monthly.
The reputation of your business increases with positive comments and discussions with your brand. But think for a while if people are talking negatively about the company! This will drive you backward in the competitive market.
Reputology is another free tool that can help you monitor the negative reviews that are posted against them.
With this tool, you can monitor comments on websites like Google, Facebook, and Yelp. So here you are getting a reach of the major sites covered up. This is important from the point of view of your business.
5. Reddit Keyword Monitor Pro
Reddit is a great monitoring tool that is largely overlooked. With this tool, you can have much better monitoring of the conversations that engage your brand name.
With the tool, you can take a hawk’s eye on the number of active communities which you are engaged with directly or indirectly. This will keep you aware of your reputation in the internet world.
6. Zoho Social
Zoho Social is among the top social media monitoring tools where you can publish as well as schedule posts.
Not only this, but here you get an opportunity to monitor all the comments that are posted against you.
This enables you to analyze your social media performance. Now that you can monitor, you design your campaigns in a more professional manner. The best thing about the dashboard is that you get real-time updates on how people are interacting with your brand.
Wrapping It Up
It is understood through the discussion that tracking and monitoring others’ opinions are highly important.
This makes you aware of what kind of publicity you are getting in the internet world. In addition, this tracking will help you to bring changes to your overall marketing campaigns.
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About the author
I have always been a shopaholic. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. - Caitlyn Johnson