Amazon B2b Or B2c? (full Breakdown)

Now it’s obvious that Amazon’s primary product is selling books and movies, but Amazon is a large company and has many divisions.

Let’s take a moment to look at the basic structure of a B2C business, such as Amazon — the company and the product.

Is Amazon a B2B or B2C Company In 2022?

The way that Amazon is positioning is that it wants to help small businesses grow. Even though Amazon is still doing a great job in connecting small businesses, it is not a competitor to the likes of Upwork, Fiverr or Freelancer.

To learn more about B2C versus B2B, you will need to understand B2C and B2B marketing for your business type.

What Is a B2B Company?

A B2B business is an online trading site where companies buy and sell other companies’ products and services, and B2B e-commerce is much more involved than B2C.

Being able to educate people about your products or services can be a great way to let people know that you are trustworthy.

Companies often have a complicated selling process, and their products are expensive.

Why Are B2B Companies More Complex Than B2C Companies? 

Marketing strategies for B2B businesses are more complicated and time-consuming because marketing planning and budgeting take longer than with B2C businesses, because there are many departments involved.

They will spend more time writing code, because it will take them a long time to write code using a library if they have to implement every single little function.

Consumers have the choice of whether to shop at Wal-Mart or Target. If they choose to shop at Target, they may also choose to shop at any other retailer that has a presence at Target.

If the consumer pays for Target’s services, they have not been hurt by Walmart’s actions.

If the consumer chooses to shop at Walmart, they are not hurt by Target’s actions.

Your emotional, over-simplified reaction will cause you to make bad decisions because you don’t have the perspective that emotional decisions have on the rest of life.

The emotions of voters are the most significant in campaign advertising.

What Are Examples of B2B Companies? 

The top 3 B2B companies are Dell, Cisco, and Oracle. There are many other B2B companies in the US and around the world.

– Amazon and Walmart, who sell pretty much everything under the sun, are both extremely difficult to transact with.

What Is Amazon Business?

Product and pricing information, including taxes and shipping.
Product images, inventory, and availability checks.
Real-time information on your sales performance.
Real-time reports on your inventory.
Real-time reports on your sales.
Real-time tracking of your customers.

What Is a B2C Company?

B2C businesses sell directly to consumers without having to go through a middleman.

You’re working on your own, and you’re building your own company.

What Are Examples of B2C Companies?

However there are some exceptions so be sure to read the fine print. Some of them include: Amazon and Google Play (which are considered app stores) and eBay which is not considered a commerce site but instead an auction website.

Buying from a website is like that. You’re buying something from a website and it’s easier to buy now than to get up and go somewhere.

One other thing I want to point out is that your buying decisions are based off of what you want versus what you think you should want.

What Are Examples of e-Commerce B2C Companies?

Why Are B2C Companies More Widely Known?

This usually goes hand-in-hand with the understanding that marketing is about creating and promoting a product or service that consumers want.

Business to Consumer companies often rely on a very large marketing budget to spread their brand.

When making a B2C product, you can afford to go on a marketing splurge. It can lead to a high rate of returns because your product is much more visible to the consumer than it is to the business client. Making a B2B product is much more difficult. You are basically giving your prospect a big box of goodies for free and hoping they will buy anything you put in it.

What Is the Advantage of B2C Over B2B Companies?

A B2C company can benefit from a more extensive marketing focus on their products and customer base rather than only on internal stakeholders.

Since B2C companies don’t have the need for physical boundaries to work with, B2C customers can be anywhere.

Consumers have become more connected and can purchase products from anywhere globally, as long as they have an internet connection.

Since there are fewer products and most people will not need
to buy a product from a third party (as they might if buying from Amazon),
a B2C company has a shorter sales cycle because of the product development
time and the number of products to market.

Consumers aren’t required to have money saved up to buy the product, and there are no penalties if they don’t.

Is Amazon Business to Business or Business to Consumer? 

Amazon Business is really a platform that businesses can use to access Amazon’s software and services. Amazon Business has become incredibly successful, with over 40,000 small businesses using AWS, more than 90% of which are active in the US and Canada.

Amazon is offering a wide variety of products and services to businesses that include cloud computing, storage, and shipping.

What Is the Argument for Classifying Amazon as a B2B Company?

I say that Amazon is a B2C company. Amazon sells its products directly to consumers who resell those products.

What Is the Argument for Classifying Amazon as a B2C Company?

Some people argue that Amazon is a B2B company because it sells its products and services to other businesses.

They have some sales to businesses, but most of their sales are to individuals.


> We see only a couple examples here, but that makes perfect sense given that the original is more concise.

This is because Amazon is becoming big with third-party retailers, but this is not to say that Amazon does not work for big brands.

For more information, you can also check out our posts on Amazon competitors, is Amazon an ethical company, and why is Amazon so sucessfull.


Ultimately Amazon is impossible to classify. While it started as an online bookstore, Amazon has evolved into a commercial hub and has made its inventory available to consumers and businesses alike.

If you are looking at Amazon as a business you would have to consider that Amazon provides business services to other businesses through its Business Solutions group, which is basically a cloud computing service. In addition, Amazon Business also sells to other businesses through the Amazon Warehouse.

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About the author

I have always been a shopaholic. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. - Caitlyn Johnson

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