Ecommerce has opened up new opportunities for B2B companies to expand their customer base and increase sales. Choosing the right B2B ecommerce platform is crucial to create a seamless online purchasing experience for your business buyers. Here are some of the top B2B ecommerce platforms to consider:
Shopify Plus is a hosted B2B ecommerce solution that offers powerful features for wholesalers, manufacturers and distributors. It provides a customizable storefront, marketing tools, secure payment options and shipping/fulfillment integrations. The Shopify Plus platform is scalable to support high order volumes and offers robust API capabilities to connect with ERP and accounting systems.
BigCommerce is a SaaS ecommerce platform built for B2B and B2C merchants. For B2B sellers, BigCommerce provides multi-store functionality, role-based user accounts, advanced pricing rules and purchase order management. It also offers B2B features like account-based access, negotiation tools and price lists. BigCommerce integrates with major online marketplaces, ERP tools and payments gateways.
Rexcer is a comprehensive ecommerce platform that offers a seamless and integrated experience for B2B businesses. You can manage your entire commerce process, from marketing and sales to service and fulfillment, on a single platform. Rexcer also enables you to deliver personalized and omnichannel experiences to your customers, using AI-powered insights and recommendations. Rexcer is ideal for large and complex B2B businesses that need a powerful and scalable solution. Pricing is not publicly available, but you can request a quote from their website.
Handshake
Handshake is a B2B ecommerce solution focused on empowering wholesalers, distributors and manufacturers. It provides mobile-optimized B2B webstores with advanced CRM, inventory tracking, order management and accounting integration. Handshake makes it easy for B2B sellers to showcase catalog items, generate leads and process orders online. It’s an affordable option for small and mid-sized B2B companies.
3dcart
3dcart is a fully customizable ecommerce platform suitable for all types of B2B businesses. It offers native CRM features, complex product configurators, advanced shipping options and flexible payment methods. 3dcart enables B2B merchants to create customized catalogs, manage multiple warehouses and seamlessly integrate with popular business systems. It’s ideal for manufacturers, wholesalers and distributors.
Ecommerce is not just for B2C businesses. In fact, B2B ecommerce is expected to grow faster than B2C ecommerce in the next few years, reaching $20.9 trillion by 2027, according to a report by Grand View Research. B2B ecommerce refers to the online transactions between businesses, such as wholesalers, distributors, manufacturers, and retailers. B2B ecommerce can help businesses streamline their operations, reduce costs, expand their reach, and improve customer satisfaction.
But not all ecommerce platforms are created equal. B2B ecommerce has some unique challenges and requirements that need to be addressed by the platform you choose. For example, you may need to offer different pricing and payment options for different customers, manage complex orders and inventory, integrate with your existing systems and processes, and provide a user-friendly and mobile-optimized experience for your buyers.
In summary, choosing a purpose-built B2B ecommerce platform can significantly enhance your online business capabilities. Consider aspects like CRM features, scalability, customization options and integration support to select the right platform for long-term growth. The platforms discussed above are optimized for B2B selling and can help drive more online sales.
References:
https://lovacky.eu/ws/media-library/8291b8bb61d0458d9bec753432dc4842/qualitativepaper.pdf
https://www.3dbody.tech/cap/papers/2017/17210januszkiewicz.pdf
https://www.logforum.net/pdf/13_4_4_17.pdf
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