Interaction is often the name of the game for businesses these days, where they need to have internal interaction between the various teams inside of the business, as well as interactions with their customers that can drive business.
After all, sometimes it isn’t enough to just get a customer on board with the information; but you also need to keep them as a customer through your interactions with them.
So make sure that you are getting the most out of your interactions by syncing your data from Redshift to Hubspot and ensuring that you are taking advantage of what that gives you.
The amount of technology and applications that businesses both actually use, and that businesses can use, are staggering, and relying on your team members to manage it all can be overwhelming. That’s where the integration with Hubspot comes in, and that is something you can always rely on.
HubSpot Lets You Turn Traffic Into Customers
In order to separate the people who are just browsing your website from those who are very interested in buying from your website and enjoying your products and services, you need to find some way to analyze the customers that are coming in, and how they are interacting with your content. While most of that data is inside of a certain data warehouse or the cloud, you can’t get to it easily, and by the time you do manage to analyze it, it is very out of date and doesn’t provide much use to you.
However, whenever you sync your data from that data warehouse to Hubspot, you can see everything about how your customers are iterating with your website and anything else you might put online- and it is all done in real time. This means that you can see what all your information is doing for you, and make marketing changes to better interact with your customers.
For example, if you see that your prospective customers are clicking on and watching your video content, and they aren’t going through your long form blog posts as much, then you can slowly taper off of the blog content because it isn’t serving you and instead you can focus on the video content. You can put calls to action and product promotions into your videos, and then you can see if your prospective customers are buying your products due to your video content.
Syncing Data Lets You Solve Problems Before They Get Out Of Hand
Syncing data allows you to see patterns in your business and with your customers, and sometimes those patterns allow you to see problems in your business. For example, you might see that a lot of customers are hitting your online storefront, and they are also filling their carts, but then they are simply leaving without making a purchase. By seeing and analyzing this pattern, you can investigate and see what is causing the problem.
It could be that your link to buy the cart has a problem, the checkout system is too complicated, or customers are simply not motivated enough to click the buy button. In order to fix this, you can look at the link, simplify the process, or send emails to the customers to remind them that there are still items inside of their cart and to help motivate them to buy.
By looking at all of these patterns inside of Hubspot, you can see where you are losing customers and revenue, and then get them fixed. The smoother your entire experience is for your customers, the better your customers will interact with your business, and you can also bet that they will come back to work with you again.
Syncing Data Lets You Be Proactive
Finally, by having the big picture and all of the data in front of you, you can make sure that you are being proactive with solving a customer’s problems. If you notice that your customers are having problems with your website, are unable to click on an advertisement to get to your website, or are having problems with your products, you can see all of the problems first hand and then be proactive in getting them fixed.
This will also improve how you interact with your customers because they aren’t going to be contacting your customer service while frustrated and annoyed. Instead, they will be grateful that you are actively solving their problems and solving problems before they happen, and that will keep them coming back.
Having the ability to sync your data will help you on the business end of things, but don’t forget it can help your customers too. By using the synced data to support your customers first, you’ll be able to make them happier, which will lead to them buying more and coming back to work with you!