Why Is Louis Vuitton So Expensive?

The luxurious brand was founded by Vuitton back in 1854 in Paris, France. Fast forward to today, the brand operates in 50 countries and runs over 460 stores.

Louis Vuitton handbags are an important part of the designer brand’s identity. They’re also a big reason it’s so expensive.

Louis Vuitton is one of the world’s most prestigious luxury brands.

Why is Louis Vuitton so expensive?

Louis Vuitton uses more expensive materials and more intricate designs than other companies.

The company also does something unique: it sells its products directly to customers instead of third-party retailers. The company has 1,000 retail stores worldwide and does not sell wholesale to department stores.

This decision is costly for Louis Vuitton, but customers can purchase directly from the company without paying a markup.

Brand Value

Louis Vuitton is a luggage, clothing, and leather goods company. They cost a lot of money because they have an extensive brand history, the name Louis Vuitton has brand value.

The brand value of LV is approximately $22 billion US dollars. This makes the brand one of the most valuable ones worldwide.

Louis Vuitton has a history of making luxury goods. The company began in 1854 as a trunk maker in Paris. They made trunks that could be locked and still be light enough for someone to carry with one hand.

He would sell his trunks to Parisians who were going on trips. The company’s name “Louis Vuitton” was meant to use people traveling by train since it sounded more professional than luggage. The company changed the name from “Vuitton” to “Louis Vuitton” to make it sound more prestigious.

Luggage companies that are not as old or have not earned the same reputation as Louis Vuitton are usually cheaper. Still, they are also traditionally made with lower quality materials and won’t last as long as Louis Vuitton products (if they’re real).

Exclusivity

Louis Vuitton is an expensive fashion brand that offers luxury goods and services such as handbags and luggage. The company has been in production since 1854.

Through its quality products, it has maintained a very high standard of exclusivity. The company’s customer base is mostly of well-educated women who have children and are over 35.

Louis Vuitton’s product line is limited. This gives customers a sense of exclusivity. The feeling that they will be the only ones to possess a certain item generates demand, which leads to higher prices.

The company also uses its website to make price ranges seem higher than they are by excluding dollar signs from prices, making it seem like customers are not spending as much money. Louis Vuitton uses this tactic to encourage shoppers to buy from them rather than competitors.

Labor

Louis Vuitton is expensive. The leather goods are known for their luxury and craftsmanship, so the price tag is expected.

Many different factors determine how much a designer handbag will cost you. And while the Louis Vuitton brand has made a name for itself in part by charging exorbitant prices, there’s more to it than just the name.

It’s also about the materials used, how they were made, and how many hours went into making them.

Marketing

Louis Vuitton’s marketing strategy activates their target customers: French women in their mid-30s. They do this by hosting events that only their target market would be interested in attending, such as an event at the Louvre museum and the opening night of the Paris Opera Ballet’s new season.

This way, they can get customers to do the work for them—attend these events and become familiar with Louis Vuitton’s brand and products.

In addition to this event-based marketing, Louis Vuitton also promotes its products through viral videos.

There is a video where a woman is shown getting her purse stuck on a tree branch, as she continues to walk not knowing it got stuck, it finally pulls her back.

The woman then becomes distressed and was crying over her lost bag, which was eventually returned to her by a man who had found it while he was jogging on the lake near where she’d lost it.

When the video went viral on the internet, people talked about how Louis Vuitton bags are made with quality materials and can survive being left outside in all kinds of weather conditions.

Material

Louis Vuitton bags are expensive because they’re made from durable leather, microfiber, and canvas. They last much longer than their less expensive counterparts.

It’s a basic supply-and-demand issue. The more people who want LV products, the more competition there will be, and the higher their price will go up.

Quality

The quality of Louis Vuitton products, especially their handbags, is legendary among fashionistas. But the durability and style of their goods have also made Louis Vuitton one of the most expensive brands in the world.

Status

The fact that Louis Vuitton has been around for about 200 years means it’s an established brand, which tends to indicate a higher price point, but the fact that you can buy a handbag at Nordstrom means it’s also an accessible brand.

The price of a Louis Vuitton handbag might reflect its status symbol value, but it is also competing with other brands in its price range.

The luxury goods market is one of the hardest to maintain. This is many, but the biggest factor is that luxury goods have an extremely high failure rate. So when they’re left with unsold products, they need to be destroyed. Louis Vuitton is no exception.

Why Does Louis Vuitton Burn Unsold Bags?

The company currently burns 30-40% of its bags. However, it’s not just the bags that need to be destroyed—they also do it with shoes and wallets.

For a luxury handbag or pair of shoes to be accepted by consumers, it needs to follow certain rules. This includes how they look and how they feel when worn, as well as the materials used in their construction.

If there are any flaws or mistakes made during or after production, the bags need to be destroyed so that customers aren’t misled into thinking they’re buying something special when they aren’t.

Conclusion

Today, luxury goods from Louis Vuitton are sold worldwide in an impressive variety of product categories. Including handbags, shoes, jewelry, watches, sunglasses, clothing (especially for women), travel gear (especially for men), and small leather goods such as wallets and coin purses.

All products are designed to be durable enough to withstand hard use for many years.

That’s one reason why LV is so expensive: because even though the materials used are top-notch by any standard, they’re not meant to last as long as those used in many other brands’ goods.