Whatever the niche you operate within, redesigning a page once in a while is unavoidable. As you grow, perfecting a website becomes essential to let others know that your business is booming.
However, that’s easier said than done, as a website redesign isn’t effortless. While reviewing the page and changing its parameters may be considered a redesign, it doesn’t guarantee the page will end up better than it was.
If you plan to redesign your business page yourself, you’ve come to the right place. The following guide puts together a list of tips to help you hone your website quickly and efficiently.
Consider changing the color palette
The color palette the website revolves around plays a pivotal role in strengthening brand identity and success. A unique color allows people to differentiate one brand from another, so paying close attention to the palette you want your brand to use is crucial.
A good color can attract more people and double the time they spend on the page, so it’s no wonder that many sites now focus on eye-catching colors, like red and brown. Adjusting your page to a bright color may suffice as well.
For instance, maroon is very trendy these days, and using it can improve your page tremendously. Here is a maroon HEX color code in case you decide to stick to this extraordinary palette.
Check performance metrics
While changing the color is effective and might be enough to redesign the page, improving the page is usually a more challenging undertaking that requires analyzing the page’s performance.
Studying the site will shed light on critical aspects, such as total pages indexed, the number of visitors and their time spent browsing the page, new leads and sales generated, bounce rate, etc.
Checking metrics involves using Google Analytics, which might be a pain in the neck if you’re not good at such software, but don’t worry. The tool is navigable and intuitive, so everyone can find their way around it.
Make sure you know a shopper
Speaking of navigability and intuitiveness – these two matters must be on your list of changes when redesigning a website. To learn whether you need to modify them, you should know a buyer’s persona alongside their attitude toward your site.
In other words, your job is to understand who a typical visitor is and understand what they find cool on your page and vice versa.
So if, for example, they encounter difficulties browsing the page and finding the necessary items, it is a sign that the intuitiveness is not so good and needs improvement.
Put more effort into enhancing SEO
Making a page discoverable on the web is another go-to when redesigning a website. Good SEO secures an inflow of customers and traffic as it allows your page to appear in engines like Google.
In contrast, insufficient SEO leads to weak positions, which, in turn, will result in a few leads and sales. Regardless of available resources you can invest in SEO analysis, try completing the following steps:
- Research keywords: Every page rests upon a specific number of keywords. When they are placed organically, a search engine pushes your site up the list.
- Identify the best pages: Documenting the most-valued pages that generate the most traffic, inbound links, and leads will help you create effective 301 redirects.
- Craft 301 redirects: This step may require an intrusion of a tech enthusiast, but you can do most of the job. Creating 301 redirects means finding pages from the second step and recording them for using these redirections after you redesign the site.
Remember that the content is equally essential
Many accomplished business owners state that pursuing an appealing picture, the quality of content may get overlooked.
Whether video or text-based, good content must go hand in hand with the entire website design. It would be best to remember to improve your content proportionally to the web page’s design changes.
Polishing the content is manageable if you approach the matter strategically. That is, it’s best to come up with a content plan and create a list of topics that will complement one another.
Besides, ensure adding valuable calls to action and visuals to ease and improve the reading process.
Reevaluate the page’s strengths and weaknesses
The scale of the necessary changes depends on your page’s performance and metrics. Undoubtedly, if your site doesn’t perform as you would like, it might be best to redesign every aspect or even build a page from scratch.
In other cases, you don’t need to reinvent the wheel and touch on those elements that do well. Importantly, check what works and what does not before making hasty conclusions. If something is ineffective, change it. In contrast, leave high-performing elements as they are.
Observe competitors’ websites
Finally, there is nothing wrong with tracking rivals and learning their design strategy. Looking at things they change can provide you with a bigger picture of their brand and learn their advantages.
Keep in mind, though: what works for them may not be a good solution for you. Consider this step purely analytical; analyzing competitors is always an excellent way to learn the niche’s nuts and bolts. And stand out from the crowd, too.
Conclusion
Creating a wow effect is a milestone for many brand owners. But a successful redesign goes way beyond short-term impressions. Behind that is hard work, and the mentioned tips will come in handy. Use them to allure more people into your site and make them your devoted clients.
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