Amazon Prime Statistics (23 Interesting Facts, Trends + Statistics)

People from every part of the world enjoy free shipping, access to instant streaming of movies and television shows, and unlimited, ad-free access to digital books… to name a few.

I want to tell everyone about the top 23 Amazon Prime
statistics and want you to
know about them.

So, what are your favorite Amazon Prime statistics?

Leave a comment below and share with us your favorite Prime statistics.

Amazon Prime Statistics In 2022

Amazon is an online retailer founded in 1994 and headquartered in Seattle, Washington, USA. Amazon sells products in nearly every category imaginable, ranging from apparel to consumer electronics to vehicles. Over 300 million products are sold on Amazon every month worldwide.

If you want to know even more Amazon Prime statistics or even more questions that you would like to be answered, then continue reading below.

1. Amazon Prime Is In Over 22 Countries

Amazon Prime isn’t available in every country and is only available in 22 of them at this point, including in the below locations:

Amazon Prime videos and movies are only available in Japan, Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and the United Kingdom.

2. Amazon Prime Has Over 200 Million Members

The increase in subscriptions occurred primarily because of the Prime Day sale and the addition of free two-day shipping on items sold on Prime.

While 100 million people is still a small number, in comparison, the subscriber number of Facebook was nearly 1 billion in early 2018, so it is still a big number.

3. Prime Day Sales Topped $11 Billion In 2021

And in 2021 Prime Day sales topped $11.79 billion for the first time, a massive increase from the $7.7 billion in 2016. The increase is due to shoppers using Amazon to buy more products they want instead of the big, cheap items that have dominated the retail landscape.

4. Amazon Prime Fee Revenue Topped $25 Billion in 2020

Prime service members enjoy fast, free shipping, access to Kindle books and movies, unlimited instant video streaming, and access to Amazon’s original series like Amazon Original Man in the High Castle and The Marvelous Mrs. Maisel.

Amazon has been building up large amounts of revenue, and that has made them more than $14 billion in 2018 and $19 billion in 2019.

5. Amazon Has 90% Of The Market Share In 5 Categories

Amazon Prime has over 90% market share in the categories of home improvement tools, kitchen and dining, batteries, and skincare.

6. There Are Over 300 Million Active Users On Amazon

I know that 300 million people are Amazon customers. I don’t know if you’re aware, but for the last several years the customer count has been in the 300 million to 400 million.

7. 197 Million People Visit Amazon’s Website Monthly

Amazon Prime is one reason why over 197 million people visit the Amazon website every month, but it’s an important statistic for Amazon because it helps to keep people coming back for more.

8. 90% Of Online Shoppers Have Purchased An Item From Amazon

People continue using Amazon as one of their main online retailers and 90% of online shoppers have made at least one purchase on Amazon.

It is true that Amazon’s Amazon Web Services is the biggest cloud computing player with a market share of 31.1% and will probably be bigger in the future.

9. Amazon’s Valuation Topped $1.5 Trillion In 2021

The valuation of Amazon increased by over $200 billion since the first time it was valued in 2015.

10. America Accounts For Over 74% Of Amazon Prime Subscriptions

I didn’t know that the Prime subscriptions were in the US and the rest of the world where you can’t get it.

There has been a huge increase in the number of Prime subscribers in the last few years, and it is estimated to only increase over the coming years.

11. Amazon Has Over 2.5 Million Third-Party Sellers

While this is great news for Amazon Prime customers, many sellers are concerned about the fact that Amazon is pulling third-party listings and selling on their own. It’s a huge challenge for sellers trying to figure out how to move product if Amazon decides it doesn’t want to sell on their platform anymore.

12. There Are About 175 Million Amazon Prime Video Users In 2021

Amazon Prime Video users in China are a rapidly growing group. There are more than 140 million Prime Video users in China, which is a huge jump from prior years.

But you mentioned in the original article that this was only in the United States, where Prime Video has seen over 100 million users.

13. 62% Of Prime Day Sales Were From The United States

It is interesting to note that 62 percent of Prime Day sales were made from the United States and the world is heading towards a new trend that is unprecedented: the United States as the world’s leading consumer.

I think the best part of this video is when the narrator reveals that a lot of what is happening here in America is because of Donald Trump.

The U.S. economy is in a very good place right now.

As a result, the best thing to do is to wait until the next prime day when you are more likely to get the deals.

14. Average Annual Spending For Prime Members Is Over $1,400

When you shop online, Amazon can save the cost of shipping for you. This is why so many people spend money on Amazon and love to shop online with the e-commerce giant.

It’s estimated that Amazon Prime members will spend between $1,000 and $1,400 each year on Amazon products.

15. Prime Members Purchased 250 Million Items During Prime Day 2021

Prime Day is a fantastic event where you can find some awesome deals, and in 2021, more than 250 million items were purchased worldwide!

So, people are expecting that the sales will increase in the coming years, which means that people will buy more during this sale, and that will be a trend where people buy more items during this two-day spectacular sale.

16. Amazon Spent $11 Billion On Prime Content In 2020

Amazon made billions of dollars from Prime subscriptions in 2019, which is pretty impressive considering that in 2017, Amazon spent $2.6 billion on Prime content.

17. 72% Of Americans Get Amazon Prime Same-Day Or Next-Day Delivery

Amazon Prime is a membership service that gives users free unlimited shipping on purchases over a set level, an extra 20% discount for two-day shipping, and video and music streaming.

18. 58% Would Increase Their Prime Order Total For Same-Day Delivery

You can get same-day delivery depending on how much you spend, and 58% of people increase their totals just to get same-day delivery.

19. In 2020, There Were 55 Million Prime Music Users

Prime Music isn’t that talked about, but still, it’s still big for Amazon because there were more than 55 million Prime Music users.

The new service will help boost the number of paid subscribers which is a key element of the music service. There were around 16 million paid subscribers for the Prime Music service last year. The number of paid subscribers have risen to 32 million now. The number of Prime Music subscriptions worldwide have risen to 55 million, according to data from Apple Insider.

And also, Apple’s original Music app was shut down on July 30, 2019.

20. 90% Get Amazon Prime For Free Shipping

Free shipping is one of the main reasons people use Amazon, but the truth is, 90% of those with Amazon Prime memberships have Amazon Prime just for free shipping.

The reason why online shopping has jumped so much in the last couple of years is because people are now realizing that they can actually get things from Amazon and no longer need to pay for shipping or wait to receive their item in the mail.

It is a great way to save time and money because you can order at anytime and any place.

21. 81% Of 18 To 34-Year-Olds Have Amazon Prime

While you might expect young people to be in it just because they are on average younger than the population in general, it was surprising that the majority of them have Amazon Prime because it is a relatively expensive product when compared to the average American.

22. Amazon Prime Air Can Deliver In 30 Minutes

Amazon prime air is a delivery service, which can get your order to you in less than 30 minutes!

In addition, people expect that Prime Air will become the standard in the coming years, and the trend isn’t expected to die out anytime soon.

23. Fire TV Stick 4K Was The Most Popular Prime Day Item In 2021

The most popular Prime Day purchase was the Fire TV Stick 4K, which is a television streaming device that has built-in Alexa. Amazon typically discounts this item, along with other similar items, during Prime Day.

How Popular Is Prime Video?

I am not sure if you are referring to this comment here, but Amazon Prime Video in its current state is only suitable for those who are used to streaming content from DVD players at home, which makes it a rather bad choice for those who are new to streaming content.

Prime is expecting the younger demographic of customers to grow faster than the entire service, and are anticipating the growth to be much larger than expected.

Who Is The Target Audience For Amazon Prime Video?

The 18 to 34 year-old-age-group is the target-audience for Amazon Prime Video, although millions of people above this age-group do subscribe to Amazon Prime Video.

Is Amazon Prime More Popular Than Netflix?

Netflix is a little more popular than Amazon Prime, as it is more well known when it comes to streaming movies and TV shows.

If Amazon has over 175 million users, and they only have a couple of shows that are popular, then it’s going to be tough for them to expand their library further.

When you combine the information from the first half of this three-part series, it is clear that Amazon One is a new and improved option for publishing on Amazon.


I found some new interesting statistics on Amazon Prime, including how some countries don’t qualify for the service, and most countries don’t qualify for it because it’s cheaper to buy the products from the US, and it’s free to subscribe.

The number of users of the Amazon Prime Video has 175 million and is expected to increase in 2020; as a result, Amazon spent more than $ 11 billion on content for Amazon Prime.

Also, Amazon Prime Day is a massive success and only increasing in popularity, with over 200 million items purchased during Prime Day 2020!


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About the author

I have always been a shopaholic. A lot of times my questions went unanswered when it came to retail questions, so I started Talk Radio News. - Caitlyn Johnson

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