McCain’s greatest challenge – the last 18 days

The Brookings Institution hosted the third seminar in a series on “Issues, Ideology, Gender and Race in the 2008 Election” featuring Sunshine Hillygus, Associate Professor of Government at Harvard University; Daron Shaw, Associate Professor of Government at University of Texas at Austin; and Shankar Vedantam, columnist for the Washington Post.

The panelists discussed specific factors pertaining to the 2008 Election such as; campaign tactics, youth involvement, the role of race, gender, ideology, character, and party identification. All three panelists agreed that voters participate in “proximity voting” whereby they determine their own vague ideas on an issue and gravitate towards the candidate that seems the most similar. In this way, they rationalize their own vote choice based on the comfort they feel from their candidate. The youth vote was a large
point of discussion due to the efficiency with which the Obama campaign has used first-time voters and the new millennial generation to his advantage.

The challenge they outlined for Senator McCain, who has fallen behind in recent polls particularly due to the economy, is for him to swing voters who “have a foot in each camp.” Those voters, such as pro-life Democrats, have a large decision to make and it will be up to both candidates to convince those voters that the issues that matter to them are the issues each respective candidate can support.