New McCain ad targets Hispanic vote

Senator John McCain’s (R-Ariz.) presidential campaign held a conference call on a new ad, “God’s Children,” that will air in Colorado, New Mexico, and Nevada. The ad focuses Hispanic voters. Senator Mel Martinez (R-Fla.) said the ad is an effort of the McCain campaign to target the “tremendously” important Hispanic vote and the ever-growing Hispanic community.

Martinez said the ad shows the Vietnam Memorial in Washington, D.C. and McCain speaking at the height of New Hampshire primary season. In the ad, he said that McCain proudly touts the contributions that Hispanics make to the armed services in the ad.

Martinez described McCain as very clear in his support of immigration reform, adding that McCain helped lead the first efforts for full immigration reform. Because McCain represents a border state, he truly understands immigrants’ issues and this new ad is a way to reach out to Hispanic voters and assure them of his support for reform. (16:47)

 

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